Managing your optical practice with KPIs

Running an optical practice takes more than selling frames or lenses. You need to keep track of the numbers that show whether the business is healthy and growing. That is why monitoring KPIs is essential.

KPIs (Key Performance Indicators) are the key metrics that tell you whether your business is heading in the right direction.

Why track KPIs?

• Avoids financial surprises;
• Helps you understand what is working (or not);
• Guides improvement actions;
• Supports healthy, sustainable growth.

Examples of KPIs:

Total revenue - monitor sales trends by item family and seasonality. This will help you make strategic decisions such as running campaigns or adjusting your sales strategy.

• Monthly revenue

How much is left after paying all expenses? This is the real barometer of the business's health.

• Profitability (%)

How much does each customer spend per purchase on average? This helps identify cross-selling opportunities.

• Average ticket per customer

How much do you invest in marketing/sales to attract a new customer? Knowing this lets you adjust your marketing budget.

• Customer acquisition cost (CAC)

How many customers come back? Remember that retaining customers costs less than attracting new ones.

• Retention / loyalty

Practical tip:
Make the most of optical to help you with this task. The Dashboard gives you several of the management indicators listed above. Review them monthly and set up analysis routines so you can make decisions based on the numbers.