News

25 August 2026

Efficient management: the indicators every optical practice should track

The right indicators, such as sales, average ticket, margin and stock turnover, help you run your optical practice with better-informed decisions.

15 June 2026

Customer history, check-up reminders, SMS and personalised campaigns help opticians sell more prescription glasses.

22 April 2026

Advanced Filters let you find customers, documents, orders or services in seconds, making managing your optical practice more agile.

26 January 2026

Digitalisation, personalised experiences, succession, technology and eye health are among the main challenges facing opticians in 2026.

9 October 2025

On World Sight Day, we look at how optical gives opticians a clear view of their customers, stock, sales and results.

18 September 2025

optical has a new area where you can subscribe to SMS packages and pay by Multibanco reference, with no need to request them by email or phone.

21 August 2025

Shopping experience, social media, personal service, WhatsApp and after-sales care: practical tips to make your optical practice stand out.

23 July 2025

Before launching a campaign, set out eligibility, dates, benefits and limitations, and print them on the discount voucher with optical.

13 June 2025

Revenue, profitability, average ticket, acquisition cost and retention: the KPIs that help you run your practice, all in the optical Dashboard.

3 April 2025

The new version of optical is faster and more intuitive, with built-in chat, in-app SMS subscription and stock counting with a barcode scanner.

26 February 2025

Planning, a good location, qualified suppliers and staff, and the right equipment are the keys to a successful optical practice.

20 November 2024

Integrating CRM with invoicing centralises customer data, automates processes and enables more personalised customer service.