Launching a campaign? Set clear terms and conditions

If you are going to launch a campaign, make sure the terms and conditions are clear.

Campaigns are a great opportunity to clear stock, bring more customers into the shop or even increase your sales volume. However, if they are poorly managed, they can lead to some unpleasant surprises.

What should you consider?

The campaign is valid for customers who meet the requirements specified in the promotion (e.g. age group, region, minimum purchase, etc.).

• Eligibility

The campaign will start on [start date] and end on [end date]. Entries outside this period will not be considered.

• Campaign Period

Detail the prizes, discounts or benefits offered, including quantity, validity and how they can be used.

• Benefits

Specify any restrictions, such as usage limits per customer, excluded products or services, and other relevant conditions.

• Limitations

How to do it in optical?

When setting up a voucher campaign, go to the Terms of use tab and enter the conditions for redeeming the voucher.
When the invoice is issued, the terms and conditions will be printed on the discount voucher. This way the customer is kept informed and can redeem the voucher on their next purchase.